Reputation Management Agency - Strategies & Services

Building and protecting your reputation

A strong reputation is fundamental to every individual and organisation - now more so than ever. Stakeholders expect more. There is greater scrutiny of individual and organisation behaviour. Damaging information and reviews spread rapidly online and quickly escalate.

CoFactor helps individuals and organisations manage their perception and influence what key people think of them. We work with individuals and executives to build their personal brand, manage their profile and enhance their career prospects. We carefully position companies and their leaders to meet stakeholder needs and help secure their long-term commercial success. We provide the insights and strategies to build a strong profile, shape the behaviour of stakeholders, increase trust and win alignment, mitigate risk and retain top talent.

Ready to talk?

We work with individuals to help them build their profile, redefine their expertise, communicate their value and position them to achieve their objectives. We’re also regularly called on to provide discreet support for individuals facing sensitive and complex problems – such as investigations, allegations, being in the media spotlight or negative online content.

We’ll help you:

Build your profile and personal brand

We'll help you define your personal brand - how you want to be known, position yourself with a clear narrative and bio, build a strong profile and engage your stakeholders.

Influence how people perceive you

We'll help you manage your reputation by shaping how you're viewed online to protect your profile, tell a consistent story of your expertise and value and remove or counter negative online content or news articles.

Handle sensitive and complex issues

We'll provide expert crisis assistance, including helping you prepare for an adverse outcome or issue, to discreetly handle a sensitive issue and guidance to manage a crisis.

Recover your reputation

If you've faced a damaging issue or event, we'll help you recover your reputation, make the right decisions and develop a plan to stabilise your key relationships and shape their opinions.

We help organisations build and protect their reputation by:

Strengthening relationships and shaping stakeholder perceptions

Reputation is ultimately held in the minds of stakeholders. Organisations can improve theirs by meeting their various stakeholders’ expectations. CoFactor helps clients build and strengthen relationships with the people and groups that matter. We work with organisations to help them stay in tune with their stakeholders’ perceptions and attitudes and shape them to drive company outcomes.

Embracing company purpose and a strong corporate narrative

Stakeholders are increasingly demanding that the organisations they are involved with serve a social purpose, and demonstrate how the company makes a positive contribution to society. We help clients define their purpose and weave it into a strong corporate narrative. The corporate narrative tells the story of who you are and why you exist. This connects the organisation more deeply to stakeholders and helps drive long-term profitability.

Profiling the CEO and leadership team

We build strategic positioning and engagement programs to showcase CEOs and senior leaders, increasing their visibility and the quality of their narrative. We help leaders generate fresh content; build thought leadership; and communicate the company’s delivery against its strategy and objectives, by aligning with its values and company purpose.

Building a professional and engaging online presence

Your online and search engine presence impacts your reputation, credibility, brand awareness, and customer trust. It ultimately affects clicks, sales, and your ability to attract potential customers for your products and services. CoFactor offers online reputation management services. We help clients: create a professional web presence; build their company profile online; manage social media accounts and shape their online search results. We help organisations monitor and analyse their online reviews and social comments and ensure a consistent and engaging online presence with online reputation management (ORM).

Communicating the company story

How organisations connect and engage with people is at the heart of reputation management. Your stakeholders should know and be consistently reminded of how the company is living its purpose, creating and building value, driving innovation, looking after its people and making a positive impact. We help organisations create compelling and engaging stories and content, and communicate across their online channels.

Demonstrating action and commitment to corporate social responsibility

Stakeholders are hungry to know what companies are doing to create a positive impact. They expect them to engage the world around them and demonstrate a positive influence on society. We help companies prepare Environmental, Social and Governance (ESG) and Corporate Social Responsibility (CSR) roadmaps. We help them build cooperative relationships with investors and key groups, who exert a strong influence on business reputation.

Managing online reputation and negative publicity or reviews

Negative reviews and defamatory content in search results and on review sites can have a huge impact on how consumers and stakeholders perceive your company or staff. When damaging, false or negative content about you gets posted, you need to act. We assist organisations in protecting and defending their online image and reputation. We help them counter, weaken, or eliminate negative material, as well as generate authentic, engaging, positive reviews and content to shape people’s perception of them online.

Driving a values-led corporate culture and responsible employee behaviour

A strong corporate culture and appropriate employee behaviour is one of the best safeguards against reputational challenges. We help leaders live the company values and connect to their teams. We create clear, precise communication programs to drive employee engagement. This increases transparency, builds trust, aligns behaviour to company values and encourages a positive attitude towards the organisation.

Reputation recovery

We help recover the reputations of individuals and organisations by navigating the business, media and online landscape; and formulating a strategic plan to stabilise key relationships and shape stakeholder opinions.

Our Experience

CoFactor is a trusted reputation management agency offering a range of reputation management services. Our experienced team has helped individuals and organisations build positive and sustainable reputations. We’ve provided expert counsel and support to boards and management in navigating sensitive and complex issues. We have worked in senior roles across communication and corporate affairs, media, and legal and regulatory affairs for both large and ASX listed companies.

Our experience enables us to help individuals and organisations respond to an ever-changing landscape. To clearly communicate who they are, what they do, and give them more control over how they are perceived.

Our experienced team has been involved in:

Advising and supporting retailers and SMEs to help them counter, weaken or eliminate negative material, and generate authentic, engaging and positive content to shape their online reputation: Advising and supporting retailers and SMEs to help them counter, weaken or eliminate negative material, and generate authentic, engaging and positive content to shape their online reputation
Providing a strategy for a leading retail brand to monitor and enhance their online reputation: Providing a strategy for a leading retail brand to monitor and enhance their online reputation
Helping a prominent executive to successfully remove negative online articles and prominent search content, and crafting authentic and positive content to uplift their online reputation: Helping a prominent executive to successfully remove negative online articles and prominent search content, and crafting authentic and positive content to uplift their online reputation
Advising to a private enterprise firm on reputation repair strategy following an allegation of impropriety affecting client confidence: Advising to a private enterprise firm on reputation repair strategy following an allegation of impropriety affecting client confidence
Advising a senior executive linked to an adverse regulatory investigation into a major Australian company regarding media support. We formulated a strategic plan to stabilise key relationship and positively shape stakeholder opinions: Advising a senior executive linked to an adverse regulatory investigation into a major Australian company regarding media support. We formulated a strategic plan to stabilise key relationship and positively shape stakeholder opinions
Delivering a major Australian company’s inaugural CSR strategy, serving to demonstrate to internal and external stakeholders its commitment to sustainable practices: Delivering a major Australian company’s inaugural CSR strategy, serving to demonstrate to internal and external stakeholders its commitment to sustainable practices
Advising and implementing a reputation recovery program for the CEO of a company found to have underpaid workers. The immediate and mid-term actions resulted in an uplift of personal brand and reputation.: Advising and implementing a reputation recovery program for the CEO of a company found to have underpaid workers. The immediate and mid-term actions resulted in an uplift of personal brand and reputation.
Helping a range of company leaders build and execute clear internal communication strategies to embed the organisations values and encourage transparency, and a two-way dialogue between leaders and staff: Helping a range of company leaders build and execute clear internal communication strategies to embed the organisations values and encourage transparency, and a two-way dialogue between leaders and staff
Profiling a new Australian CEO and senior executives of a FTSE 100 company to increase their visibility and reputation, and clearly communicate the company’s vision and delivery against its strategy: Profiling a new Australian CEO and senior executives of a FTSE 100 company to increase their visibility and reputation, and clearly communicate the company’s vision and delivery against its strategy
Helping a major Australian company professionalise its stakeholder engagement plan and activities to: build trust; connect more deeply with their stakeholders; and shape behaviour to influence company outcomes: Helping a major Australian company professionalise its stakeholder engagement plan and activities to: build trust; connect more deeply with their stakeholders; and shape behaviour to influence company outcomes
Creating a new company narrative and comprehensive messaging framework for an AFR Fast-100 company to align its communication with its clients’ expectations. This resulted in better understanding, stronger relationships and a material uplift in company revenue: Creating a new company narrative and comprehensive messaging framework for an AFR Fast-100 company to align its communication with its clients’ expectations. This resulted in better understanding, stronger relationships and a material uplift in company revenue
Helping company leaders build and execute a clear internal communication strategy that promoted transparency and encouraged employees to talk openly and engage in giving and receiving feedback: Helping company leaders build and execute a clear internal communication strategy that promoted transparency and encouraged employees to talk openly and engage in giving and receiving feedback
Helping large businesses align their CSR initiatives with their company purpose and values which ensured better alignment and company outcomes: Helping large businesses align their CSR initiatives with their company purpose and values which ensured better alignment and company outcomes
Working with clients in both growing and established companies to build a professional online presence. This led to increased stakeholder engagement and a greater understanding and perception of their organisation: Working with clients in both growing and established companies to build a professional online presence. This led to increased stakeholder engagement and a greater understanding and perception of their organisation
Helping a range of small and large companies develop a pipeline of proactive content to demonstrate a compelling and consistent story of purpose and value creation: Helping a range of small and large companies develop a pipeline of proactive content to demonstrate a compelling and consistent story of purpose and value creation
Working with the co-founders of a prominent building company to create their inaugural company values in order to align staff behind a set of common values and behaviours: Working with the co-founders of a prominent building company to create their inaugural company values in order to align staff behind a set of common values and behaviours