Company and Executive positioning

Creating a new company narrative and comprehensive messaging framework for an AFR Fast-100 company to align its communication with its clients’ expectations. This resulted in better understanding, stronger relationships and a material uplift in company revenue

Operating a year-long, successful end-to-end engagement campaign for a major Australian company to drive commercially-favourable major regulatory reform by the Federal Government

Advising an iconic Australian company following a global merger on the communication strategy and activities regarding the CEO and senior management team appointments and integration

Guiding well-renowned entrepreneurs and startups on their company positioning and communication, with a focus on growth and strong investment

Giving strategic communications advice on a multinational merger of FTSE listed companies including: advice on discussions with the target board and management team; and media, regulatory, employer and supplier communications

Influential stakeholder and advocacy campaigns for a range of clients in order to drive urgency, momentum and buy-in, and concentrate stakeholders on our clients’ critical issues

Building valuable company relationships with relevant key journalists and media outlets to shape their thinking and produce favourable company media exposure

Profiling a new Australian CEO and senior executives of a FTSE 100 company to increase their visibility and credibility and clearly communicate the company’s vision and delivery against its strategy

Producing communication strategies for a range of SMEs in order to differentiate their growing company and build a strong employer-brand to attract top talent

Advising a leading retail brand regarding optimally framing and positioning its key regulatory and business issues, in order to achieve its major campaign objectives

Helping a leading building and construction business to most effectively position their company issues, and better understand and shape their stakeholders’ views. This resulted in favourable company outcomes

Providing a prominent refugee advocacy group with critical insights gleaned from key government and industry stakeholders, and shaping their future advocacy strategy

Working with a newly installed executive in a high-profile role to draft a compelling personal narrative tied to her company’s purpose and strategy

Delivering a major Australian company’s inaugural CSR strategy, serving to demonstrate to internal and external stakeholders its commitment to sustainable practices

Conducting a complex stakeholder mapping project for a FTSE 100 owned company, and preparing a stakeholder engagement plan

Helping a large energy company respond to damaging allegations from a senior business journalist with an imminent reporting timeframe. This involved methodically shaping and communicating the incident, which resulted in scuttling the story

Responding to challenging questions from governments and regulators that threatened an organisation (and a wider industry’s) operating environment

Building the executive profiles of an AFR Fast 100 company to position the company as leaders in innovation and send the right signals to clients and prospective investors

Producing a thought leadership platform to position a prominent retail company’s leaders as highly effective strategists, and change agents ahead of an expected major acquisition

Producing a content strategy and roadmap for a range of SMEs in order to differentiate their growing company and build a strong employer-brand to attract top talent

Creating a company profile and capability statement for a leading building and construction company, which resulted in increased stakeholder engagement and material revenue growth

Advising on and drafting a successful tender for a multi-million dollar broadcast sponsorship for a major Australian company

Helping large companies develop a pipeline of proactive content to demonstrate a compelling and consistent story of purpose and value creation