We’re a team of specialists with decades of hands-on experience, committed to delivering meaningful outcomes for our clients. We work with SMEs, big brands, listed companies, fast moving startups, not-for-profits, and individuals.

CoFactor is purpose-built to deliver results and better value. We’re known for our considered approach and ease to work with.

Our approach


We begin by thoroughly understanding the situation and objectives


We methodically analyse and define the problem or opportunity


We design a clear strategy and action plan


Together with a specialist team, we deliver results

Key to our effectiveness

Our agency and approach is purpose-built to deliver results and better value

Results driven

We are outcomes focused, tenacious and do the critical thinking and rigorous work that delivers our clients results

Enduring relationships

We generously invest our time and expertise to understand our clients and build beneficial long-term relationships

Built for value

We run a lean operation, with ways of working that ensures value for money for our clients

We get you

Known for our considered approach and ease to work with, we understand our clients’ commercial realities

Our clients' perspective

I’ve seen first hand the calibre of strategic thinking and value CoFactor’s partners offer organisations. I wouldn’t hesitate in recommending them.

Keith Murray,
GM Marketing, Bunnings

As a fast growing company of over 100 employees we engaged CoFactor to guide our company positioning and enhance our internal and external communication. They helped us strengthen our relationships with our most important clients and provided a significant ROI.

Matt Low,
Managing Director 360 Property Developments, CEO and AFR Fast-100 company founder

CoFactor has worked on a number of projects for us including our crisis management planning. We appreciate their expertise, great value and ease to work with. I highly recommend them.

Thea McCroary,
CEO, Prestige Inhome Care

I’ve worked closely with one of the partners through a number of high-profile and highly complex issues and crisis situations. I can attest to his expertise, 'get it factor' and strong performance under pressure.

Craig Lapsley,
Inaugural Victorian Emergency Management Commissioner

We approached CoFactor with a complex issue of high importance to the Refugee Council. The team generated crucial insights and helped us map a path forward. They’re great to deal with too.

Kelly Nicholls,
Director of Strategy, Communications and Fundraising, Refugee Council of Australia

CoFactor guided us ahead of a CEO transition that required careful messaging and sequencing. The team was excellent and prepared us with a well considered communications and stakeholder strategy. I’d highly recommend them.

GM Corporate and Public Affairs, publicly owned leisure and entertainment company

CoFactor should be your first choice for all things communication. They're effective, professional and I've found their no-nonsense and friendly approach refreshing. I can't recommend them highly enough.

Madalyn Deane,
Senior Media Manager, CEO Magazine Global

CoFactor has made a positive and lasting difference to the projects I’ve worked with them on. I have no hesitation in recommending CoFactor to management teams looking for a results driven and reliable agency.

Brad Thompson,
Hotondo Homes

Faced with sudden, unwanted media attention, I turned to CoFactor for their reputation management services. They discreetly guided me through my options, put a plan in place and helped me action it.

CFO, leading Technology business

We position you for success

Our purpose is to make a positive and lasting difference to our clients and enhance and protect their reputation. We’re outcomes focused and driven to provide high quality work that delivers results.